Apple bets iPhone Duo can remake foldable market as sales begin
Apple has launched the iPhone Duo, its first foldable smartphone, in China, marking a major strategic shift for the company. The device's market performance is viewed as a critical test for new CEO John Ternus.
Why it matters
Apple's entry into the foldable market could validate the form factor and challenge established competitors like Samsung and Huawei.
Apple bets iPhone Duo can remake foldable market as sales begin left IDC expects Apple will take 44% of the foldable value in 2026 on 31% of foldable units [File] REUTERS REUTERS https://th-i.thgim.com/public/incoming/3ltilj/article71614452.ece/alternates/FREE_1200/2026-10-23T020356Z_1529746657_RC2O8OARL4RN_RTRMADP_3_APPLE-CHINA.JPG Go Nakamura Apple's new foldable iPhone Duo phones are displayed at the Apple Jing’an Store in Shanghai as the phone goes on sale across China, in Shanghai, China, October 23, 2026. REUTERS/Go Nakamura The Duo’s reception could prove an early test for new CEO John Ternus Sales of Apple’s first folding phone, the iPhone Duo, began on Friday, with market watchers betting on whether the device can reinvent the small foldables market just like the iPhone did for smartphones. The Duo’s reception could prove an early test for new CEO John Ternus, the former hardware chief who unveiled the phone barely a week after taking charge in September.
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