Apple announces the iPhone 18 Pro and 18 Pro Max
Apple has unveiled the iPhone 18 Pro and Pro Max, featuring a new 2nm A20 Pro chip and enhanced AI integration. The launch marks the first major product event under new CEO John Ternus.
Why it matters
The release showcases Apple's continued push into on-device AI and represents a critical leadership transition for the world's most valuable company.
Apple announced the iPhone 18 Pro and iPhone 18 Pro Max at its event on Wednesday. The 18 Pro and Pro Max come in deep black, silver, “glacier,” and burgundy, with color-matched back glass. They also have a new A20 Pro chip and purportedly the longest battery in an iPhone.
During Wednesday’s presentation, Apple highlighted how the new phones are well-equipped to work with Apple Intelligence and Siri AI, including Siri AI’s more expressive voices.
The A20 Pro has a “brand new architecture” built on 2nm technology, like the M6 chips. It has a 6 core CPU with 2 “desktop-class” super cores and 4 efficiency cores. It also has a “significantly advanced” GPU with a 7 core design that enables a “40 percent” increase in performance, according to Apple’s Sribalan Santhanam, VP of its silicon engineering group
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in