Apple announces surprise ‘Welcome home’ launch event
Apple has scheduled an October 13th event in New York, with rumors suggesting a focus on smart home technology. Expected product announcements include a new smart home hub, updated HomePod Mini, and various smart home devices developed in partnership with LG.
Why it matters
This event signals Apple's strategic pivot toward the smart home market, leveraging its new AI-powered Siri to compete more aggressively in the home automation sector.
Apple has just announced a new October event, taking place in New York on October 13th at 9AM ET. The event company is rumored to be launching smart home-focused products this month, and the event invite hints that’ll be the case: Apple is using the tagline “Welcome home.”
[Media: https://twitter.com/gregjoz/status/2108226096407994858]
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