Apple announces September iPhone launch event
Apple has scheduled a launch event for September 9th at the Steve Jobs Theater, where it is expected to unveil new iPhone models. The event may feature a rumored foldable iPhone and will mark the first major presentation under incoming CEO John Ternus.
Why it matters
As one of the world's most valuable companies, Apple's product roadmap and leadership transition significantly influence the global consumer electronics market.
Apple’s next launch event will take place on September 9th at 1PM ET. Invites to the event, which has a “Surprise and shine” tagline, were sent out on Wednesday. The event will take place at the Steve Jobs Theater in Apple Park, but there will also be a livestream on Apple’s website.
September’s show could be a big one, as Apple may finally announce the long-rumored foldable iPhone. A photo of an apparent dummy unit indicates the foldable may have a wide form factor that’s similar to what Samsung used with the Galaxy Z Fold 8, a phone that our reviewer Dominic Preston said “feels like the future.”
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