Apple announces ‘pro and tell’ event next week
Apple has announced a 'pro and tell' event for next week, with speculation mounting that the company will unveil a new MacBook Pro. This follows the recent launch of the AI-powered HomeView device and comes amid a broader decline in global smartphone shipments.
Why it matters
As a major tech bellwether, Apple's product launches and market performance significantly influence the broader consumer electronics industry.
Apple announces ‘pro and tell’ event next week left Apple recently unveiled the HomeView smart home device powered by AI [File] REUTERS REUTERS https://th-i.thgim.com/public/incoming/jppoac/article71603249.ece/alternates/FREE_1200/2026-10-13T135215Z_1918091673_RC2D2OA2Z72R_RTRMADP_3_AI-APPLE-PRODUCTS.JPG Shannon Stapleton A man points at the Apple HomeView, an iPad-like device meant to hang on walls or perch on tabletops that will showcase its AI-upgraded Siri virtual assistant, during a launch of smart home products in New York City, US, October 13, 2026. REUTERS/Shannon Stapleton The event announcement was shared by Apple’s senior vice president of Worldwide Marketing, Greg “Joz” Joswiak Apple’s ‘pro and tell’ event is slated for next week, with the announcement shared by Apple’s senior vice president of Worldwide Marketing, Greg “Joz” Joswiak. As is the iPhone-maker’s usual tactic, a short and cryptic teaser video showed an animation of the Apple logo. It did not reveal what products or announcements could be made at the event.
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