Apple and Klarna launch new device leasing program
Apple and Klarna have partnered to launch 'Apple Upgrade,' a new leasing program for iPhones, iPads, Macs, and Apple Watches. This program replaces previous installment plans and allows users to lease devices with the option to upgrade or return them at the end of the term.
Why it matters
The shift toward leasing models reflects changing consumer financing habits and Apple's strategy to maintain hardware sales through flexible payment options.
Apple and buy now, pay later (BNPL) payment provider Klarna are joining forces to offer customers the option to lease a new Apple device in the U.S. The tech giant announced the program, called Apple Upgrade, on Tuesday, and said that customers will be able to lease eligible iPhone, iPad, Mac and Apple Watch devices. Apple Upgrade offers 12- and 24-month leasing options for iPhone and Apple Watch, and 24- and 36-month leasing options for Mac and iPad. Leasing prices start as low as $17.99 per month for iPhone, $11.99 for Apple Watch, $24.99 for Mac, and $11.99 for iPad. APPLE RAISES PRICES ON SOME STREAMING SERVICES AS LICENSING COSTS CLIMB When customers enroll in Apple Upgrade, they can trade in their current device through Apple Trade-In to lower their monthly payments during the leasing term, Apple said.
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