Apple (AAPL) Opens the Ternus Era with a Foldable iPhone. Can Premium Devices Lift Revenue?
John Ternus has taken over as Apple's CEO, introducing the foldable iPhone Duo and a strategy to eliminate baseline iPhone 18 models, focusing on Pro and Pro Max tiers. This move aims to protect Apple's economics amidst rising memory and storage costs by steering buyers towards higher-priced, premium devices.
Why it matters
This leadership change and product strategy shift could significantly impact Apple's future revenue, market position, and product innovation, influencing the broader tech industry and consumer electronics market.
Apple (AAPL) Opens the Ternus Era with a Foldable iPhone. Can Premium Devices Lift Revenue? Fatima Gulzar Sun, September 27, 2026 at 7:44 PM EDT 5 min read AAPL +1.53% Trade Apple on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
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