Apple’s updated App Store rules go after ‘nudify’ AI apps
Apple has updated its App Store guidelines to explicitly prohibit AI-generated 'nudify' applications that create nonconsensual intimate imagery. This move follows public pressure and criticism regarding the proliferation of deepfake technology on platforms like X.
Why it matters
This policy change reflects the growing tension between tech platforms and the ethical challenges posed by generative AI and nonconsensual content.
Apple's App Store rules now more explicitly ban so-called "nudify" apps that generate intimate images of people without their consent using AI tools. The rule changes follow significant criticism toward Apple after X users used Grok earlier this year to make nonconsensual, sexualized deepfakes, including minors .
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