Apple’s iPhone and Mac sales keep growing despite RAM shortages
Apple reported strong third-quarter revenue growth for iPhone and Mac sales despite ongoing global RAM shortages. The company is preparing for a leadership transition as CEO Tim Cook steps down in September, with John Ternus set to take over.
Why it matters
It reflects Apple's resilience in the face of supply chain constraints and highlights a major upcoming change in corporate leadership.
Apple’s iPhone and Mac sales are on the rise even as a global memory shortage squeezes device makers. In its third-quarter earnings report released on Thursday, Apple revealed that iPhone sales jumped 22 percent to $54.25 billion, while Mac sales increased 29 percent to $10.35 billion.
Apple raised prices across its Macs, iPads, and other devices in June as it contends with a RAM shortage expected to last until 2027 and beyond. The move also included a price hike for the company’s new MacBook Neo, which now costs $699 instead of $599. Since its debut in March, the Neo disrupted the affordable laptop market with its lightweight form factor and speedy performance.
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