Apple’s first live music venue is opening beneath its UK headquarters
Apple is opening a new 600-capacity live music venue called Apple Music Hall beneath its European headquarters in London's Battersea Power Station. The facility is designed for intimate performances, recording sessions, and high-quality video broadcasts.
Why it matters
The venue represents a strategic expansion of Apple's ecosystem, integrating physical infrastructure with its digital music services to deepen engagement with artists and fans.
Apple is preparing to open a new “state-of-the-art” live music venue in the UK, a 600-capacity space for hosting performances, recording sessions, and video broadcasts. The venue, called Apple Music Hall, is located underneath Apple’s European headquarters in London’s iconic Battersea Power Station, and is set to open next week on September 28th. Details about the opening show have yet to be announced.
“Apple’s deep love for music dates all the way back to the very beginning, from the launch of the iPod to the long-running iTunes Music Festival to the debut of Apple Music,” said Oliver Schusser, Apple’s vice president of Apple Music and International Content. “Today, with the opening of Apple Music Hall, we are once again taking an unprecedented step further in our commitment to artists and fans by supporting live music in ways only Apple can do.”
[Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/Apple-Music-Hall-event-space-01.jpg?quality=90&strip=all]
[Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/Apple-Music-Hall-event-space-02.jpg?quality=90&strip=all]
[Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/Apple-Music-Hall-foyer-angle-02.jpg?quality=90&strip=all]
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