Aora Launches aoraspectrum.com, Moving into Direct-to-Consumer Retail in India
Aora India has launched a direct-to-consumer website to sell its wellness supplements and digital health platform. The move allows the company to bypass third-party marketplaces and provide more detailed product information to customers.
Why it matters
This reflects the growing trend of D2C business models in the Indian health and wellness sector, aiming for higher brand control and customer engagement.
Chennai, Tamil Nadu, India – Business Wire India
Aora India Private Limited has launched aoraspectrum.com , its direct-to-consumer (D2C) website, taking the brand beyond the online marketplaces through which it has reached customers since its first products were launched in January 2026. It went live recently.
Aora’s D2C website brings its range of supplements and digital wellness platform together in one place. Until now, customers have primarily found Aora products through leading online marketplaces in India, with select products also available in the United States. The website gives people more space to understand the formulations, ingredients and thinking behind the products than marketplace listings allow.
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