Anti-social: It's fads, not friends, which now dominate social media feeds
Social media platforms are shifting from communication hubs for friends to entertainment-focused feeds dominated by algorithmic content. Younger users increasingly prefer passive consumption of short-form videos over active social interaction.
Why it matters
This trend highlights a fundamental change in digital behavior and the business models of major platforms, impacting how information and culture are disseminated.
Share Save Add as preferred on Google John Laurenson Getty Images Social media platforms used to be about communication between friends – now many are increasingly short video entertainment hubs. The business model is to increase the time people spend on their apps and increase ad revenue. But is there already a consumer backlash?
The article reports on cultural shifts in technology usage using anecdotal evidence and observations without taking a political stance.
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