Anti-drug campaign spotlights casual remarks that downplay drug abuse
Singapore's Central Narcotics Bureau has launched an interactive anti-drug campaign targeting youths aged 15 to 25. The initiative uses augmented reality and public installations to challenge casual, permissive remarks that normalize drug abuse.
Why it matters
This campaign represents a shift in public health strategy from focusing solely on drug dangers to addressing the social normalization of substance abuse among younger demographics.
By scanning a QR code, the public can unlock an augmented reality feature that lets them virtually burst speech bubbles carrying permissive statements commonly used to downplay drug abuse.
Listen Summarise A new anti-drug campaign in Singapore will use giant speech bubbles at public places to highlight and challenge casual remarks that downplay drug abuse among youths. The campaign offers interactive experiences and quizzes to help youths recognise permissive drug talk and equips them with skills to speak up against it. Recent data shows a rise in young drug abusers, prompting the government to intensify education and outreach efforts to prevent drug use among youths. AI generated
SINGAPORE – A new campaign aimed at helping youth recognise and challenge conversations that normalise drug abuse will be rolled out at MRT stations, bus stops and other public spaces.
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