Anthony Edwards responds to Drake as he reveals NBA signature shoe
NBA star Anthony Edwards has launched a new purple colorway of his signature AE3 shoes in a video that subtly critiques a Nike advertisement featuring Drake and Kevin Durant. The campaign also marks the start of a partnership between Edwards and the betting platform PrizePicks.
Why it matters
The incident highlights the intersection of athlete branding, social media feuds, and the growing influence of sports betting companies in professional sports marketing.
Hear this story Minnesota Timberwolves star Anthony Edwards revealed the latest edition of his signature shoe, the AE3s, on Oct. 6.
The purple colorway of the Adidas produced shoe dropped with a video – made by PrizePicks – of Anthony's brother, Bubba Edwards, and his childhood best friend, Nick Maddox, "delivering" the new purple colorway to a crowd of people in Minnesota.
Edwards said in an email to USA TODAY that the purple 3s were "the hardest shoes we’ve put out yet."
"I know people have been clamoring for the purple, so here they are," Edwards said.
The video is in part a response to a Nike ad that sees Drake , who infamously lost a feud with Kendrick Lamar in 2024, play " yes man " to Houston Rockets star Kevin Durant .
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