ANNE MONGA PUTS WHĀNAU VOICES AT HEART OF IMMUNISATION CAMPAIGN
Health New Zealand has launched a new immunisation campaign featuring musician Betty-Anne Monga to improve childhood vaccination rates among Māori communities. The campaign uses music and personal storytelling to address mistrust and barriers to healthcare access.
Why it matters
It demonstrates a culturally responsive approach to public health communication aimed at reducing significant health inequities.
The iconic voice of Ardijah, Betty-Anne Monga, is bringing music, whakapapa and whānau storytelling together in a new Health New Zealand campaign aimed at improving childhood immunisation rates.
Health New Zealand has launched Story to Tell , the latest phase of its national childhood immunisation campaign, anchored by an original song written and performed by Betty-Anne and inspired by the experiences of three whānau — Manukaroa, Tane and Gabby.
Rather than relying solely on traditional public-health messaging, the campaign uses the lived experiences of parents navigating decisions about immunisation, with a focus on aroha, whakapapa, trust and protecting tamariki.
For Betty-Anne, the kaupapa also draws on her own experience as a teenage māmā raising four tamariki. Her daughter and sons joined her in recording the waiata, bringing another generation of her own whakapapa into the project.
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