Anger over ‘cowboy’ property coaches: ‘I don’t know how some of these business owners sleep at night’

Property experts are calling for industry regulation to prevent 'cowboy' coaches from misleading consumers. This follows the collapse of companies owned by influencer Ashley Dean Binnie, which left clients with significant financial losses.
Why it matters
It addresses the lack of oversight in the unregulated property coaching industry and the potential for financial harm to consumers.
Share twitter Share linkedin Share link Property experts are urging accreditation for the industry to protect consumers from rogue coaches. Photo / Getty Images - Property coaches call for regulation to eliminate “cowboys” and boost consumer confidence.
- Ashley Dean Binnie’s companies owe over $2m, with clients claiming substandard work and unmet promises.
- Debate continues on whether property coaching should fall under Financial Markets Authority or Real Estate Authority.
Property coaches say the time has come for the industry to have some form of regulation or accreditation to weed out the “cowboys” and give consumers more confidence.
The comments come just months after OneRoof reported that companies run by social media influencer and property coach Ashley Dean Binnie were in liquidation owing more than $2m.
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