Anandana - The Coca-Cola India Foundation’s ‘Maidaan Saaf’ Initiative Strengthens Responsible PET Bottle Collection During Puri Rath Yatra 2026
The Coca-Cola India Foundation, in collaboration with local government bodies, implemented a waste management initiative during the Puri Rath Yatra 2026. The 'Maidaan Saaf' program focused on the collection and recycling of PET bottles to promote environmental sustainability.
Why it matters
Corporate-led sustainability initiatives at large-scale public events are increasingly important for waste management and environmental impact mitigation in India.
Puri, Odisha, India --- Business Wire India
Anandana - The Coca-Cola India Foundation, in partnership with Hindustan Coca-Cola Beverages (HCCB), Puri Municipal Corporation, Puri District Administration, the Housing & Urban Development Department, Government of Odisha, the State Pollution Control Board, Odisha, and Odisha Development Management Programme (ODMP), implemented the ‘Used PET Bottle-Free Puri Rath Yatra 2026’ drive under its ‘Maidaan Saaf’ initiative. The initiative aims to drive long-term behaviour change by promoting the responsible collection and recycling of used PET bottles at high-footfall public gatherings across India.
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