Anandana – The Coca-Cola India Foundation and Hindustan Coca-Cola Beverages Strengthen Responsible PET Collection During Ganesh Chaturthi Celebrations Across Mumbai and Thane
Coca-Cola India and its partners are running a PET bottle collection and recycling initiative during the Ganesh Chaturthi festival in Mumbai and Thane. The program aims to improve waste management at high-footfall locations through community engagement and art installations.
Why it matters
Corporate-led sustainability initiatives during large-scale cultural events demonstrate the growing focus on circular economy practices in urban waste management.
Mumbai, Maharashtra, India – Business Wire India
Anandana – The Coca-Cola India Foundation and Hindustan Coca-Cola Beverages (HCCB), in collaboration with Sangam Pratishthan, are undertaking a used PET bottle collection and recycling initiative during Ganesh Chaturthi in Mumbai and Thane. Running from September 16 to 25, the 10-day initiative is promoting responsible PET waste collection at four Ganpati locations: Ganesh Gully, Thane Cha Raja, Nare Park / Parel Cha Raja and Rangari.
The four locations have been selected for their significant footfall during Ganesh Chaturthi, providing an opportunity to reach a large number of devotees, visitors and local communities. The initiative aims to facilitate collection of used PET bottles at these locations, with Safai Saathis supporting on-ground collection and the collected PET subsequently handed over to recycling partners. This is helping keep PET in the recycling stream and support a cleaner festival spaces.
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