An OpenAI job listing described ambitions to build an ad network. Then the company deleted the references.
OpenAI recently modified a job listing that initially suggested plans to build a publisher-facing ad network. The company subsequently removed references to publishers, stating the role focuses on agencies and brands.
Why it matters
This indicates OpenAI's potential expansion into the broader digital advertising ecosystem, which could significantly impact the relationship between AI companies and content publishers.
Sam Altman's OpenAI has been building up its ad business. Kevin Dietsch/Getty Images A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter . A recent OpenAI job listing hints that the AI giant is laying the groundwork for an ad network. So far, OpenAI's nascent ad business has been a platform for advertisers looking to reach ChatGPT users. Now, there's evidence that the AI giant might want to jump into a new side of the market — helping publishers and other companies sell their own ad space to marketers, CMO Insider can exclusively report. The OpenAI job ad, posted last week, called for a "support delivery lead" in its ads division.
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