An AI startup wants 'vibe directing' to become the new vibe coding
AI startup OpenArt AI is launching a marketing campaign in major U.S. cities to promote 'vibe directing,' a process where users generate video content via conversational prompts. The move aims to democratize filmmaking but faces scrutiny from Hollywood professionals concerned about job displacement and content quality.
Why it matters
This reflects the growing tension between generative AI tools and traditional creative industries as AI-generated content enters mainstream advertising.
OpenArt AI A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter . Here comes an AI ad campaign that could ruffle some feathers in Hollywood. AI text-to-video platform OpenArt AI is launching ads in AMC movie theaters across Los Angeles, San Francisco, and New York this week to promote its Director product, the company exclusively told CMO Insider. The push also includes billboards in those cities, as well as digital and social placements. Director lets users describe an idea, visual style, and narrative arc in conversational language, then generates videos up to five minutes long. The company said it hopes the campaign — created entirely in-house using the Director tool — will spark a wave of "vibe directing," echoing the rise of " vibe coding ," and inspire newcomers to create micro dramas, music videos, or ads.
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