Americans' Drinking Remains at Record Low: Gallup Poll
A Gallup poll indicates that the percentage of Americans who consume alcohol has remained at a record low of 54% for the second consecutive year. Additionally, public perception of the health risks associated with moderate drinking has increased, with a majority now viewing daily consumption as harmful.
Why it matters
This shift in consumer behavior and public health awareness could have significant implications for the alcohol industry and public health policy.
WASHINGTON, D.C. - The share of Americans who say they drink alcohol remains at a record-low 54% for the second consecutive year, the lowest reading in Gallup's trend dating back to 1939.
Self-reported drinking fell over the previous three years, from 62% in 2023 to 58% in 2024 and 54% in 2025, before holding steady this year. Gallup based the latest results on interviews with U.S. adults aged 18 and older in its July 1-19 Consumption Habits survey.
Fifty-one percent of U.S. adults now believe drinking one or two alcoholic beverages a day is bad for one's health. The figure is essentially unchanged from last year's record-high 53% and marks only the second time since Gallup first asked the question in 2001 that a majority has expressed this view.
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