AMD Reportedly Plans to Raise GPU Prices, Too
AMD is reportedly planning to increase its GPU prices by at least 10% starting next month due to supply chain pressures caused by the AI boom. The move is expected to align AMD's pricing more closely with Nvidia's current market rates.
Why it matters
Rising hardware costs could significantly impact consumer affordability for gaming PCs and professional workstations as AI demand continues to strain semiconductor supply.
AMD Reportedly Plans to Raise GPU Prices, Too
The RAM Crisis Is Getting So Bad, AMD Is Bringing Back 4GB Graphics Cards
Just a couple days after AMD introduced a new 4GB graphics card, the company reportedly plans to raise its GPU prices by around 10%, due to the ongoing memory crisis at the hands of AI.
According to known hardware leaker Harukaze 5719 on Twitter, AMD has reportedly informed AIB partners that prices will increase by at least 10% starting next month. Just like with the Nvidia price increases earlier this week , these would be supplier-side prices, which doesn't necessarily mean the entire increase would be passed onto consumers. However, it is extremely likely that they would be – third-party graphics card manufacturers aren't exactly known for having huge margins.
pic.twitter.com/J29bGNsYjf — 포시포시 (@harukaze5719) July 31, 2026
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