Amazon to sellers: Follow new NY rules that the governor says 'first-in-the-nation law'
Amazon is requiring third-party sellers to label product images and videos that feature photorealistic AI-generated people. This policy aligns with a new New York state law aimed at increasing transparency regarding the use of synthetic performers in advertising.
Why it matters
Reflects the growing regulatory pressure on e-commerce platforms to disclose AI usage, setting a precedent for digital advertising standards.
Amazon has asked third-party sellers to follow new rules for product listings after New York introduced what Governor Kathy Hochul called the "first-in-the-nation" law that requires companies to disclose when advertisements use AI-generated people. According to a CNBC report, the e-commerce giant has sent an email to sellers instructing them to label images and videos featuring photorealistic AI-generated people before uploading them to the marketplace. The move comes after New York's new law on "synthetic performers" took effect last month, making it one of the first state-level efforts in the US to increase transparency around AI-generated advertising.What Amazon told sellersAccording to a CNBC report, Amazon informed sellers on July 22 that they must tag product images and videos containing AI-generated people with specific metadata keywords.
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