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Times of India·3 min read·medium

Amazon sued over ‘dolphin-safe’ and sustainable seafood labels

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Amazon sued over ‘dolphin-safe’ and sustainable seafood labels
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Amazon is facing a class-action lawsuit alleging that it misled consumers through 'greenwashing' by using labels like 'dolphin-safe' and 'sustainable' on seafood products. The plaintiffs claim these marketing terms were deceptive and influenced purchasing decisions without sufficient verification.

Why it matters

This case highlights the growing legal scrutiny on corporate environmental claims and the potential for consumer protection litigation regarding sustainability labeling.

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Amazon is facing a proposed class-action lawsuit from consumers who say the company misled shoppers about the environmental benefits of seafood sold through its online platform and stores.Filed in federal court in Seattle, the lawsuit accuses Amazon of “greenwashing”, using environmental language or imagery to make products appear more sustainable than the available evidence supports. The consumers claim that labels such as “dolphin safe,” “responsibly sourced,” “sustainable,” “wild caught” and “MSC Certified Sustainable Seafood” gave shoppers the impression that the products caused minimal harm to oceans and marine ecosystems.The allegations have not been proven in court. Amazon has not publicly responded to requests for comment about the case, according to a report by Reuters.What the lawsuit claimsThe plaintiffs argue that Amazon’s seafood marketing was broad enough to influence purchasing decisions but did not provide shoppers with enough information to verify the claims.

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