Amazon says its viral 'About You' profiles don't use outside data. Here's how to edit yours.

Amazon's 'About You' pages have gone viral with silly — often incisive — descriptions of their customers. Bloomberg/Getty Images Amazon says its "About You" profiles use activity on its own services — not outside data. The profile draws on purchases, searches, reviews, lists, and Alexa for Shopping conversations. You can edit or remove a detail, but that does not erase your Amazon data. Want to know what Amazon thinks about you? Just check out your "About You" page . The page — essentially a customer dossier built from activity across an Amazon customer's purchase history, searches, saved lists, written reviews, and Alexa for Shopping conversations — has gone viral. While Amazon says the editable page gives some transparency into which products it's recommending, shoppers on social media have been laughing about its amusingly specific conclusions.