Amazon's next move could reshape how America shops — all over again
Amazon is planning a massive expansion of its same-day delivery network, aiming to place fulfillment centers within 10 miles of 80% of US Prime subscribers by 2031. This initiative, codenamed Project Mercury, is designed to challenge Walmart's dominance in local retail.
Why it matters
This shift could fundamentally alter consumer shopping habits and force a major restructuring of the retail logistics landscape.
A worker scans an Amazon package on a Prime delivery truck in New York Bloomberg/Getty Images Amazon wants to build more than 1,000 same-day delivery facilities by 2031. The plan would put same-day hubs within 10 miles of most Amazon Prime customers in the US. The expansion could challenge Walmart's physical delivery advantage, and change shopping habits. Amazon is plotting an unprecedented expansion of its same-day delivery operation that could redraw the map of American retail and take on Walmart 's biggest advantage in everyday shopping. The initiative, codenamed Project Mercury, would expand Amazon's same-day fulfillment network to more than 1,000 locations by 2031, an increase of more than tenfold from the roughly 85 facilities the company operates today, according to internal planning documents reviewed by Business Insider.
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