Amazon’s AI assistant can now spot fake emails from the company
Amazon has introduced a new feature for its Alexa for Shopping assistant that helps users verify the authenticity of emails, texts, and calls claiming to be from the company. The AI analyzes messages against Amazon's official records to protect customers from impersonation scams.
Why it matters
As phishing and impersonation scams become more sophisticated, AI-driven verification tools provide a necessary layer of security for consumers.
Amazon is trying to combat impersonation scams with a new feature that allows you to use its AI assistant to determine whether an email, text message, or phone call actually came from the company. With the update, you can ask Alexa for Shopping about a message you received, and it will use AI to compare it “against a record of every message Amazon has sent,” while also analyzing its contents, formatting, and the sender.
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