Amazon Quick Delivery Hits $1-Billion Milestone In India In Less Than 2 Years
Amazon's quick delivery service in India, Amazon Now, has reached an annualized gross revenue of over $1 billion in less than two years, doubling orders each quarter. This intensifies competition in India's rapidly growing instant commerce market, where Amazon competes with local rivals like Blinkit, Zepto, and Swiggy.
Why it matters
India's e-commerce market is projected to triple by 2030, with rapid deliveries driving growth, making it a crucial battleground for global and local tech giants despite the model's failures in other markets.
Amazon.com Inc. said its India quick delivery service is set to hit annual sales of more than $1 billion, intensifying competition with homegrown firms such as market leader Eternal Ltd.'s Blinkit.Orders of the Amazon Now service have doubled each quarter since the US company started it in India a year ago, it said Tuesday in a statement. It has now crossed $1 billion in annualized gross revenue, meaning it's on pace to reach that amount for a 12-month period.Amazon entered India's rapid delivery market in the summer of 2025 after years of sitting out and watching local rivals chip away at its customer base. Walmart Inc.-controlled Flipkart joined the race ahead of Amazon, launching instant deliveries in 2024 and now operating in more than 150 cities. Blinkit leads the quick commerce market in the world's most populous country, followed by Zepto Ltd.
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