Amazon Prime Video’s new AI tech matches lips to dubbed audio
Amazon Prime Video has introduced an AI-powered feature that synchronizes an actor's lip movements with dubbed audio. Currently available for the German series Maxton Hall, the technology aims to improve the viewing experience for international audiences.
Why it matters
This represents a significant advancement in generative AI for media localization, potentially reducing the 'uncanny valley' effect in dubbed content.
Amazon’s Prime Video is launching a new AI-powered feature that lines up an actor’s mouth with “human-dubbed” audio. The feature is only available with the English dub of the German series Maxton Hall for now, but Prime Video plans to expand it to “additional titles” in the future.
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