Amazon Prime Day sale 2026: Avail up to 45% off on Alexa devices and Fire TV

Amazon India has announced exciting offers for its tenth edition of Prime Day, running from July 4–6, 2026, with Prime Early Deals available on July 2–3. Prime members can enjoy discounts on Alexa-enabled Echo smart speakers and displays, Fire TV streaming devices, and smart TVs with Fire TV built-in.Smart living with AlexaEcho devices make everyday tasks effortless, from playing music and managing smart home devices to setting reminders and tracking orders. During Prime Day, discounts include:Flat 27% off on Echo Dot (5th Gen) – Rs 3,999Flat 41% off on Echo Pop – Rs 2,949Flat 50% off on Echo (4th Gen) – Rs 5,000Flat 18% off on Echo Dot Max – Rs 8,999Flat Rs 2,000 off on Echo Spot – Rs 6,999Flat Rs 7,000 off on Echo Show 8 – Rs 17,999Flat Rs 2,500 off on Echo Show 11 – Rs 24,499Flat Rs 2,500 off on Echo Studio – Rs 21,499Transform TV streamingFire TV devices enhance streaming experiences, offering access to apps like Prime Video, Netflix, JioHotstar, YouTube, and more. Prime Day deals include:Flat 45% off on Fire TV Stick HD – Rs 2,999Flat 36% off on Fire TV Stick 4K Plus – Rs 4,499Flat 36% off on Fire TV Stick 4K Select – Rs 3,499Flat ₹1,000 off on Fire TV Cube – Rs 12,999Up to 55% off on Smart TVs with Fire TV built-inPrice and membership offersTo celebrate the milestone, Amazon is offering new members a flat discount on Prime subscriptions:* Prime Annual at Rs 999 (Rs 500 off)* Prime Lite at Rs 599 (Rs 200 off)* Prime Shopping Edition at Rs 299 (Rs 100 off)Bank offers – Customers can save big with up to 10% Instant Discount on payments using SBI Debit Card and SBI Credit Card and Axis Bank Credit Card and EMI transactions. With the Amazon Pay ICICI Bank credit card, Prime members will get unlimited 5% cashback.Get the latest technology news and updates. Download the TOI App.