Amazon pilots ad services in ChatGPT
Amazon is piloting a new advertising service that allows brands to place ads within ChatGPT responses. The ads are managed through Amazon's DSP, while OpenAI retains control over ad delivery and placement.
Why it matters
This partnership signals a major shift in how AI platforms monetize user interactions and how advertisers leverage AI-driven consumer decision-making.
Conversational ads inventory will be available as a managed service via Amazon DSP, but OpenAI will handle placement through its own systems.
The OpenAI tie-up provides Amazon a bridge into one of the most popular AI programs — a channel that is increasingly intersecting with the world of advertising and informing more consumer decision-making. For OpenAI, the pact may open a floodgate of new entrants to its ads business at a critical moment. Amazon operates the third-largest digital advertising platform and neared $70 billion in ads revenue last year.
ChatGPT Ads will be bought via Amazon DSP and are offered as a managed service, meaning Amazon’s team will help set up and optimize campaigns. Inventory will be available on both a cost-per-click and cost-per-mille, or cost per thousand impressions, basis. The pilot is limited to the U.S. at launch.
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