Amazon launches Alexa+ in India with Hindi support
Amazon has launched its conversational AI assistant, Alexa+, in India with support for Hindi and English. The service offers longer, context-aware conversations and integration with various local Indian services.
Why it matters
This expansion demonstrates the growing importance of localized generative AI in large, multilingual markets like India.
Amazon today announced that its Alexa+ conversational assistant is available in India with Hindi support. The new assistant can hold conversations for longer and maintain context while doing so.
The feature is available to all customers in the country in Early Access in Hindi and English. After the early testing period, the company will make the assistant free for Prime customers. For non-Prime customers, the price would be ₹2,000 per month ($20.85).
The company said that the new Alexa has a more expressive voice and can handle complex multi-step tasks, including ordering groceries from Amazon’s quick commerce service Amazon Now and turning on/off smart home devices. Users can switch between English and Hindi mid-sentence.
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