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Business Insider·3 min read·medium

Amazon is proving you don't need the best model to win the AI race

Amazon is proving you don't need the best model to win the AI race
✦AI Summary

Amazon CEO Andy Jassy argues that the company can succeed in the AI market by offering a platform for various models rather than relying solely on its own proprietary technology. This strategy aligns with the company's strong AWS revenue growth.

Why it matters

It signals a shift in the AI industry from a 'winner-take-all' model race to a more diversified, infrastructure-focused approach.

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Amazon CEO Andy Jassy. Andrej Sokolow/picture alliance via Getty Images The AI race has been about who has the best model. That is changing. Andy Jassy says customers want to use many different models and there won't be a single winner. Amazon is still building its own models to cut costs and move faster. Amazon's earnings on Thursday highlighted a surprising idea gaining traction across Silicon Valley: You don't need the best models to win in AI . The company reported blockbuster results, including a 37% jump in revenue from Amazon Web Services. Those gains came from the cloud giant running many different AI models from leading providers such as Anthropic and OpenAI. In contrast, Amazon's efforts to build its own models are in somewhat of a mess , as Business Insider reported earlier this week. On Thursday, Amazon CEO Andy Jassy suggested this isn't a problem.

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