Amazon is bringing games to Prime Video
Amazon is integrating its Luna cloud gaming service directly into the Prime Video app on Fire TVs. This move aims to make gaming more accessible by allowing users to play titles alongside their streaming content.
Why it matters
By bundling gaming with streaming, Amazon is attempting to create a unified entertainment ecosystem to increase user engagement and reduce barriers to entry for cloud gaming.
Amazon announced on Thursday that it’s bringing games to Prime Video by integrating its Luna cloud gaming service into the streaming platform. Games including “Hogwarts Legacy,” “EA Sports FC 26,” “Indiana Jones and the Great Circle,” “Clue,” and “Taboo” will be available starting today on Fire TVs in the U.S. and U.K.
With this move, Amazon is hoping games can turn Prime Video into a one-stop entertainment destination, borrowing a strategy from Netflix, which has increasingly embraced party games over the past several years. Since Amazon already operates a gaming service, it makes sense for the tech giant to integrate it into its streaming platform.
Alongside third-party titles and cult classics like “Taboo,” the games library will also feature titles developed by Amazon’s own gaming division, including its “Courtroom Chaos” games and the co-op card battler “Masters of the Universe: Legends Unite.”
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