Amazon hikes hardware prices by 60 percent, blaming memory shortage
Amazon has increased prices on its hardware lineup, including Fire TVs and Echo devices, by up to 60 percent. The company attributes these hikes to rising costs for memory and storage components driven by the global AI-fueled hardware demand.
Why it matters
This reflects the broader economic impact of the AI boom, where increased demand for specialized hardware components is driving up consumer electronics prices globally.
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Over the weekend, Amazon significantly raised the prices of its hardware devices, jacking them up by as much as 60% in some cases.
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