Amazon gaming boss predicts future where players no longer need consoles
Amazon's head of gaming, Jeff Gattis, predicts that rising hardware costs will drive more players toward cloud gaming services rather than traditional consoles. Amazon is currently integrating its Luna cloud gaming service into the Prime Video app to reach a broader audience.
Why it matters
This reflects a potential shift in the gaming industry business model from hardware-dependent ownership to subscription-based streaming services.
Image source, Getty Images Image caption, Cloud gaming allows players to stream and play games online from a remote server using a phone, tablet or controller
Amazon's head of gaming Jeff Gattis has told the BBC he believes the rising cost of tech means people will turn to streaming games online rather than buying new consoles.
He said the tech has developed a lot in recent years, making it more viable than it used to be - but accepted some people will still buy their own hardware.
While cloud gaming has long been billed as the future of video games, previous efforts have failed to gain widespread adoption - leading to the high-profile closure of Google Stadia in 2023.
Many firms already offer this as part of their subscription services, including giants Sony and Microsoft, but people continue to favour installing games on their own machines.
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