Amazon Fire TV devices are getting a free Alexa Plus upgrade
Amazon is providing a free upgrade to 'Alexa Plus' for all Fire TV users in the US. The conversational AI assistant, previously behind a paywall, offers enhanced features like mood-based movie recommendations and smart home control.
Why it matters
This move reflects a broader industry trend of integrating advanced AI capabilities into consumer hardware to increase ecosystem stickiness.
Amazon is bringing Alexa Plus to Fire TV device owners in the US for free. Starting today, users in the US with an Amazon Fire TV Stick, Fire TV Cube, Amazon Ember smart TV, or other TV with Alexa Plus built in, including those from Panasonic and Hisense, will get access to the more conversational AI assistant.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in