Amazon Fined Rs 1 Lakh For Selling Ordinary Sweets As "Ram Mandir Prasad"
The Central Consumer Protection Authority has fined Amazon India Rs 1 lakh for allowing third-party sellers to market ordinary sweets as 'Ram Mandir Prasad'. The regulator ruled that such listings are misleading and violate e-commerce rules regarding religious offerings.
Why it matters
It highlights the growing regulatory scrutiny on e-commerce platforms regarding consumer protection and the sensitivity of religious branding in India.
The Central Consumer Protection Authority (CCPA) has imposed a Rs 1 lakh penalty on Amazon Seller Services, the marketplace arm of e-commerce major Amazon, for hosting misleading listings that sold ordinary sweets as "Shri Ram Mandir Ayodhya Prasad".A two-member bench of the central consumer regulator found that Amazon, on its e-commerce platform, was allowing ordinary sweets to be sold as "Shri Ram Mandir Ayodhya Prasad" without any authorisation from the Ram Mandir Trust."The CCPA hereby imposes a penalty of Rs 1,00,000/- on the opposite party (Amazon Seller) for publication of misleading advertisements on its platform," in violation of rules of the E-Commerce Rules, 2020, said the order passed by the CCPA on August 4, 2026.It had directed the Amazon Seller Services to ensure that "no product falsely claiming to be 'prasad', 'prasadam', 'mahaprasad', 'bhog' or any similarreligious offering" associated with any religious institutions and shrines named in of this order…
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in