Amazon devices chief Panos Panay on the importance of failure and bouncing back from it
Amazon executive Panos Panay discusses the necessity of failure in product development, citing his experience with the Microsoft Surface RT. He emphasizes that founders must learn from mistakes while remaining committed to their long-term vision.
Why it matters
This provides leadership insight into corporate resilience and product strategy within the competitive tech industry.
Amazon executive Panos Panay has a message for startup founders: Failure is an inevitable, required part of building a successful product.
Panay, Amazon SVP of Devices, Alexa, and Leo, shared that advice on stage at TechCrunch Disrupt in San Francisco, drawing on his own experience at Microsoft, where he spent more than 19 years and weathered one particularly expensive failure.
“You have to be willing to fail, and actually, not just willing, you actually have to go fail,” Panay said. “If you haven’t failed, you probably haven’t pushed the boundary. It’s literally about harvesting the lessons learned when you fail. You have to be willing to face it, and as you face it, learn from it.”
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