Amazon Can Use Your Twitch Content to Train Its AI—Unless You Opt Out
Twitch has faced backlash for using user content to train Amazon's AI models by default, prompting the platform to introduce an opt-out setting. The move has sparked a broader debate regarding data privacy and the rights of creators over their intellectual property.
Why it matters
This reflects the growing tension between big tech companies and content creators regarding the ethical use of user-generated data for generative AI development.
Although the move has reassured some creators, it remains unclear exactly when the streaming platform began using the posts, streams, and videos of its users to train Amazon’s systems. The revelation is raising new concerns about how big tech companies handle their users’ data.
The opt-out process is simple. From the Twitch website or mobile app, click on your account avatar, select Settings, and then go to the Security and Privacy section in the menu. There, you’ll find the Generative AI Training option, where you can disable the use of your content for that purpose.
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