Amanda Mille, Brand and Partnerships Director: “The great thing is that we still have tremendous room to grow”
Amanda Mille, Brand and Partnerships Director at Richard Mille, discusses the brand's organic approach to partnerships and the development of the RM 07-04 sports watch. She emphasizes the importance of listening to female clients to create products that meet their specific needs.
Why it matters
The interview highlights how luxury brands are increasingly using direct consumer feedback and event-based engagement to drive product innovation.
How long have you been in charge of partnerships?
I’ve been working for the brand for 12 years, and I’ve been in charge of partnerships since 2018. At first, I was the one telling my father that we had too many partners and wouldn’t be able to keep up. Two months later, I came back with new names, telling him that we absolutely had to have them as part of the family! It’s all very organic. We’re not looking for faces just for the sake of it.
You’re very involved in events, particularly the Rallye des Princesses. Do these encounters with female clients feed into the creative process?
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