Alverca: the Portuguese club thriving with help from Vinícius Júnior
Portuguese football club Alverca has experienced a rapid rise through the league divisions following a change in ownership that included Real Madrid star Vinícius Júnior. The club is leveraging celebrity connections and strategic scouting to establish itself in the top flight.
Why it matters
The involvement of high-profile athletes as club owners represents a growing trend in sports business, impacting club management and financial sustainability.
Alverca players celebrate after scoring against local rivals Benfica in the Portuguese top flight. Photograph: SOPA Images/LightRocket/Getty Alverca players celebrate after scoring against local rivals Benfica in the Portuguese top flight. Photograph: SOPA Images/LightRocket/Getty Get French Football News European club football Alverca: the Portuguese club thriving with help from Vinícius Júnior Their rise is down to smart scouting and clever links with celebrities such as Eduardo Camavinga and Travis Scott
Prefer the Guardian on Google A lverca have been busy in the last few years. They have shot up the Portuguese pyramid while changing owners, buying a whole new squad and bringing in one of the world’s most famous footballers as a co-owner. The club’s sporting director, Fernando Malta, says they want to be “gamechangers”.
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