Deadline·1 min read·easy
Alton Towers Theme Park Permanently Closes David Walliams Attraction
J
Jake Kanter
✦AI Summary
Alton Towers is permanently closing its 'World of David Walliams' attraction, which opened in 2021. The park, owned by Merlin Entertainments, is removing the themed area based on the author's popular children's books.
Why it matters
The closure marks a shift in the theme park's intellectual property strategy and portfolio management.
The World of David Walliams, an attraction at British theme park Alton Towers, is shutting up shop.
Also covering this story
One other newsroom covered this event. We read that version too.
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