All the news from Apple’s ‘Surprise and shine’ event
Apple is hosting a 'Surprise and shine' event on September 9th, marking the debut of the iPhone 18 lineup and the company's first foldable device. This event also serves as the first major keynote for new CEO John Ternus, signaling a transition in leadership.
Why it matters
As a major shift in both product hardware and corporate leadership, this event is a critical milestone for Apple's market position and future innovation strategy.
Apple’s hosting its “Surprise and shine” launch event on September 9th at 1PM ET / 10AM PT, where it’s expected to announce the first phones in its iPhone 18 lineup — including Apple’s first foldable , the rumored “iPhone Duo.” This event will also be John Ternus’ first as Apple’s CEO after taking over for Tim Cook on September 1st. Ternus was previously Apple’s head of hardware engineering, and he spotlighted upcoming hardware launches in his first staff memo as CEO.
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