All roads lead to cable
This article traces the evolution of the streaming industry, noting how Netflix's pivot from physical media to digital streaming disrupted the traditional cable model. It highlights the current challenges of market saturation and the difficulty companies face in retaining subscribers.
Why it matters
The shift in media consumption habits has fundamentally altered the business models of entertainment giants and consumer spending patterns.
This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on streaming platforms, FAST channels, and the future of entertainment, follow Charles Pulliam-Moore. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here.
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