Alive App Is Riding India's Experience Economy Wave
Alive App, an AI-powered platform for lifestyle experiences, is seeing significant growth in India as consumers shift toward local, curated activities. The company is expanding its creator ecosystem and focusing on exclusive experiences like workshops and heritage walks.
Why it matters
The growth of the 'experience economy' in India reflects changing consumer habits and the successful application of AI to curate niche leisure services.
BENGALURU, India , July 21, 2026 /PRNewswire/ -- What began as occasional weekend plans is increasingly becoming a lifestyle choice for urban Indians. According to insights from Alive App, India's AI-powered platform for curated lifestyle experiences, consumers are actively seeking meaningful experiences closer to home, signalling a broader shift in how leisure time is being spent.
The company's latest platform data shows that more than 90% of bookings are for local experiences , with consumers increasingly choosing activities located within driving distance of their cities over conventional entertainment or short-haul travel. Rather than travelling farther, people are looking for experiences that help them disconnect, learn something new or celebrate occasions in more memorable ways.
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