Alive App Is Riding India's Experience Economy Wave
Alive App is seeing significant growth as urban Indians shift their leisure spending toward curated, local lifestyle experiences. The platform focuses on exclusive, creator-led activities, signaling a broader trend in the 'experience economy' over traditional travel or entertainment.
Why it matters
This reflects a shift in consumer behavior where urban populations prioritize meaningful, local engagement and unique activities over conventional leisure options.
BENGALURU, India , July 21, 2026 /PRNewswire/ -- What began as occasional weekend plans is increasingly becoming a lifestyle choice for urban Indians. According to insights from Alive App, India's AI-powered platform for curated lifestyle experiences, consumers are actively seeking meaningful experiences closer to home, signalling a broader shift in how leisure time is being spent.
The company's latest platform data shows that more than 90% of bookings are for local experiences , with consumers increasingly choosing activities located within driving distance of their cities over conventional entertainment or short-haul travel. Rather than travelling farther, people are looking for experiences that help them disconnect, learn something new or celebrate occasions in more memorable ways.
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