Alexandr Wang wanted to make Meta 'cool again' — and memes were part of his plan
Alexandr Wang, a Meta executive, is using unconventional social media tactics, including memes, to improve the brand image of Meta and promote its new AI assistant, Muse. Wang claims these efforts have positively impacted the growth of the AI tool, which has seen significant market success.
Why it matters
It illustrates the evolving intersection of corporate marketing, social media culture, and the competitive landscape of consumer-facing artificial intelligence products.
Alexandr Wang's wild X feed seemed to lack any rhyme or reason, but the 29-year-old said it helped serve a broader purpose. Bloomberg/Getty Images Alexandr Wang said his prolific X posting is part of a broader effort to make Meta cool again. The 29-year-old has filled his feed with memes about Muse, the company's AI agent. Wang said his posts "made an impact" on the growth of Muse. Alexandr Wang said he had trouble focusing during recent Meta meetings. On his mind: New memes to post about the company's popular new AI assistant. "I would just like think of a meme and I'd be like 'Oh God, I have to get this out,'" Wang said in a recent interview with podcaster David Senra, adding that his coworkers were "somewhat surprised" at the buzz his posts were generating.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in