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Business Insider·3 min read·medium

Alex Gibney's Elon Musk documentary goes for the jugular in these 3 scenes

Alex Gibney's Elon Musk documentary goes for the jugular in these 3 scenes
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A new documentary titled 'Musk' by Alex Gibney provides a critical look at the life and career of Elon Musk, featuring an AI-generated avatar of the mogul. The film covers his business ventures and political alignment, drawing sharp criticism from Musk himself.

Why it matters

The use of AI to simulate a subject in a documentary raises new ethical questions about journalistic integrity and the portrayal of public figures.

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Elon Musk is the subject of the Alex Gibney documentary, "Musk." Jae C. Hong/AP Alex Gibney's Elon Musk documentary, "Musk," examines the mogul's life and career. There's plenty of material on Musk's highs (Tesla, SpaceX) and lows (DOGE, his relationships). Here are the 3 most explosive parts of the doc. In an era when documentaries about famous people can be as light and sweet as the snacks you eat while watching them, Alex Gibney is going against the grain. His new documentary, "Musk," which premiered at Venice Film Festival on Sept. 8, proves there's still room for hard-hitting investigative docs in Hollywood — as long as you're willing to sit through its nearly four-hour runtime. From tackling Scientology in "Going Clear" to Theranos' Elizabeth Holmes in "The Inventor," Gibney has never backed away from a thorny topic.

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