Alex Eala’s growing star power draws US media attention

Filipino tennis sensation Alex Eala is attracting major US media attention from outlets like The New York Times, Vogue, and Forbes, highlighting her impact on the Filipino community and her rising star power. Experts project her commercial value to soar, potentially making her one of the world's highest-paid female athletes.
Why it matters
Eala's rising profile signifies not only her individual athletic success but also her cultural impact as an ambassador for the Philippines and a symbol of unity for the Filipino diaspora, while also indicating significant future economic potential in sports.
Alex Eala Alexandra Eala, of the Philippines, reacts during the second round of the U.S. Open tennis championships against Oleksandra Oliynykova, of Ukraine, Thursday, Sept. 3, 2026, in New York
MANILA, Philippines–Filipino tennis star Alex Eala continues to be the talk of the town as her meteoric rise draws attention from some of the United States’ biggest publications.
Eala landed on the front page of The New York Times for its September 3 print issue, highlighting her impact on the Filipino community at home and overseas, particularly in Queens, where the US Open is being held. ADVERTISEMENT
READ: Alex Eala not taking for granted the love and support from fans
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in